Hana Zarif is Creative Director at MHFA Holding and leads Khak Palace and Jopik. Her work covers visual identity, brand development, UX, digital product design, and creative projects.
She balances aesthetics, function, and brand identity so every product and experience reflects core brand values—leading design teams, visual standards, and brand design language.
She believes design is not only beauty; it builds trust, better experiences, and business value.